tag:blogger.com,1999:blog-44287552340928805782024-03-12T19:48:19.543-07:00Coca Colacoca coladeutch4macys.comhttp://www.blogger.com/profile/18368108615261579364noreply@blogger.comBlogger26125tag:blogger.com,1999:blog-4428755234092880578.post-52131588235577772952011-05-10T00:24:00.000-07:002011-05-10T00:24:29.755-07:00happy birthday coca-cola!!!!<!--[if gte mso 9]><xml> <w:WordDocument> <w:View>Normal</w:View> <w:Zoom>0</w:Zoom> <w:TrackMoves/> <w:TrackFormatting/> <w:PunctuationKerning/> <w:ValidateAgainstSchemas/> <w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid> <w:IgnoreMixedContent>false</w:IgnoreMixedContent> <w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText> <w:DoNotPromoteQF/> <w:LidThemeOther>EN-US</w:LidThemeOther> <w:LidThemeAsian>X-NONE</w:LidThemeAsian> <w:LidThemeComplexScript>HE</w:LidThemeComplexScript> <w:Compatibility> <w:BreakWrappedTables/> <w:SnapToGridInCell/> <w:WrapTextWithPunct/> <w:UseAsianBreakRules/> <w:DontGrowAutofit/> <w:SplitPgBreakAndParaMark/> <w:DontVertAlignCellWithSp/> <w:DontBreakConstrainedForcedTables/> <w:DontVertAlignInTxbx/> <w:Word11KerningPairs/> <w:CachedColBalance/> </w:Compatibility> <w:BrowserLevel>MicrosoftInternetExplorer4</w:BrowserLevel> <m:mathPr> <m:mathFont m:val="Cambria Math"/> <m:brkBin m:val="before"/> <m:brkBinSub m:val="--"/> <m:smallFrac m:val="off"/> <m:dispDef/> <m:lMargin m:val="0"/> <m:rMargin m:val="0"/> <m:defJc m:val="centerGroup"/> <m:wrapIndent m:val="1440"/> <m:intLim m:val="subSup"/> <m:naryLim m:val="undOvr"/> </m:mathPr></w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:LatentStyles DefLockedState="false" DefUnhideWhenUsed="true"
DefSemiHidden="true" DefQFormat="false" DefPriority="99"
LatentStyleCount="267"> <w:LsdException Locked="false" Priority="0" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Normal"/> <w:LsdException Locked="false" Priority="9" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="heading 1"/> <w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 2"/> <w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 3"/> <w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 4"/> <w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 5"/> <w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 6"/> <w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 7"/> <w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 8"/> <w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 9"/> <w:LsdException Locked="false" Priority="39" Name="toc 1"/> <w:LsdException Locked="false" Priority="39" Name="toc 2"/> <w:LsdException Locked="false" Priority="39" Name="toc 3"/> <w:LsdException Locked="false" Priority="39" Name="toc 4"/> <w:LsdException Locked="false" Priority="39" Name="toc 5"/> <w:LsdException Locked="false" Priority="39" Name="toc 6"/> <w:LsdException Locked="false" Priority="39" Name="toc 7"/> <w:LsdException Locked="false" Priority="39" Name="toc 8"/> <w:LsdException Locked="false" Priority="39" Name="toc 9"/> <w:LsdException Locked="false" Priority="35" QFormat="true" Name="caption"/> <w:LsdException Locked="false" Priority="10" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Title"/> <w:LsdException Locked="false" Priority="1" Name="Default Paragraph Font"/> <w:LsdException Locked="false" Priority="11" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Subtitle"/> <w:LsdException Locked="false" Priority="22" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Strong"/> <w:LsdException Locked="false" Priority="20" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Emphasis"/> <w:LsdException Locked="false" Priority="59" SemiHidden="false"
UnhideWhenUsed="false" Name="Table Grid"/> <w:LsdException Locked="false" UnhideWhenUsed="false" Name="Placeholder Text"/> <w:LsdException Locked="false" Priority="1" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="No Spacing"/> <w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading"/> <w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List"/> <w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid"/> <w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1"/> <w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2"/> <w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1"/> <w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2"/> <w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1"/> <w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2"/> <w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3"/> <w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List"/> <w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading"/> <w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List"/> <w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid"/> <w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 1"/> <w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 1"/> <w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 1"/> <w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 1"/> <w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 1"/> <w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 1"/> <w:LsdException Locked="false" UnhideWhenUsed="false" Name="Revision"/> <w:LsdException Locked="false" Priority="34" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="List Paragraph"/> <w:LsdException Locked="false" Priority="29" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Quote"/> <w:LsdException Locked="false" Priority="30" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Intense Quote"/> <w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 1"/> <w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 1"/> <w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 1"/> <w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 1"/> <w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 1"/> <w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 1"/> <w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 1"/> <w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 1"/> <w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 2"/> <w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 2"/> <w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 2"/> <w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 2"/> <w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 2"/> <w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 2"/> <w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 2"/> <w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 2"/> <w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 2"/> <w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 2"/> <w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 2"/> <w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 2"/> <w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 2"/> <w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 2"/> <w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 3"/> <w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 3"/> <w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 3"/> <w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 3"/> <w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 3"/> <w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 3"/> <w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 3"/> <w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 3"/> <w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 3"/> <w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 3"/> <w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 3"/> <w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 3"/> <w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 3"/> <w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 3"/> <w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 4"/> <w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 4"/> <w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 4"/> <w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 4"/> <w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 4"/> <w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 4"/> <w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 4"/> <w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 4"/> <w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 4"/> <w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 4"/> <w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 4"/> <w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 4"/> <w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 4"/> <w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 4"/> <w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 5"/> <w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 5"/> <w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 5"/> <w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 5"/> <w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 5"/> <w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 5"/> <w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 5"/> <w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 5"/> <w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 5"/> <w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 5"/> <w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 5"/> <w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 5"/> <w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 5"/> <w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 5"/> <w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 6"/> <w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 6"/> <w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 6"/> <w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 6"/> <w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 6"/> <w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 6"/> <w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 6"/> <w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 6"/> <w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 6"/> <w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 6"/> <w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 6"/> <w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 6"/> <w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 6"/> <w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 6"/> <w:LsdException Locked="false" Priority="19" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Subtle Emphasis"/> <w:LsdException Locked="false" Priority="21" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Intense Emphasis"/> <w:LsdException Locked="false" Priority="31" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Subtle Reference"/> <w:LsdException Locked="false" Priority="32" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Intense Reference"/> <w:LsdException Locked="false" Priority="33" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Book Title"/> <w:LsdException Locked="false" Priority="37" Name="Bibliography"/> <w:LsdException Locked="false" Priority="39" QFormat="true" Name="TOC Heading"/> </w:LatentStyles> </xml><![endif]--><!--[if gte mso 10]> <style>
/* Style Definitions */
table.MsoNormalTable
{mso-style-name:"Table Normal";
mso-tstyle-rowband-size:0;
mso-tstyle-colband-size:0;
mso-style-noshow:yes;
mso-style-priority:99;
mso-style-qformat:yes;
mso-style-parent:"";
mso-padding-alt:0cm 5.4pt 0cm 5.4pt;
mso-para-margin-top:0cm;
mso-para-margin-right:0cm;
mso-para-margin-bottom:10.0pt;
mso-para-margin-left:0cm;
line-height:115%;
mso-pagination:widow-orphan;
font-size:11.0pt;
font-family:"Calibri","sans-serif";
mso-ascii-font-family:Calibri;
mso-ascii-theme-font:minor-latin;
mso-fareast-font-family:"Times New Roman";
mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:Calibri;
mso-hansi-theme-font:minor-latin;
mso-bidi-font-family:Arial;
mso-bidi-theme-font:minor-bidi;}
</style> <![endif]--> <br />
<div class="MsoNormal">Happy birthday to coca-cola!!!!!!!</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhCme1sETwuum2iR-Q1XqXsFu8LcmevrGHo0KNUZ2cbAwypie-dDx849cc-R2rkLScw7aKC3WYDtNKFQkds9nn3rAcSrCoyneyHnoN4VA8tn20A9peRFNsl8ZVNK7WdBcYWumvwes7iag8/s1600/cocacola125mondo2.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="174" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhCme1sETwuum2iR-Q1XqXsFu8LcmevrGHo0KNUZ2cbAwypie-dDx849cc-R2rkLScw7aKC3WYDtNKFQkds9nn3rAcSrCoyneyHnoN4VA8tn20A9peRFNsl8ZVNK7WdBcYWumvwes7iag8/s320/cocacola125mondo2.png" width="320" /></a></div><div class="MsoNormal">This week the company celebrated 125 years!!!<span> </span>I wish them another 125 years of sharing happiness and refreshing people all around the globe and who knows maybe even beyond!<span> </span>Cheers!<span> </span></div>deutch4macys.comhttp://www.blogger.com/profile/18368108615261579364noreply@blogger.com0tag:blogger.com,1999:blog-4428755234092880578.post-68399649060222303272011-05-10T00:00:00.000-07:002011-05-10T00:21:50.397-07:00Last post !!!!<object height="349" width="560"><param name="movie" value="http://www.youtube-nocookie.com/v/KFshiUe_Mmw?fs=1&hl=en_US&hd=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube-nocookie.com/v/KFshiUe_Mmw?fs=1&hl=en_US&hd=1" type="application/x-shockwave-flash" width="560" height="349" allowscriptaccess="always" allowfullscreen="true"></embed></object>deutch4macys.comhttp://www.blogger.com/profile/18368108615261579364noreply@blogger.com0tag:blogger.com,1999:blog-4428755234092880578.post-41134197438860065912011-05-09T23:44:00.000-07:002011-05-09T23:44:49.769-07:00Chapter 7- Business marketing<!--[if gte mso 9]><xml> <w:WordDocument> <w:View>Normal</w:View> <w:Zoom>0</w:Zoom> <w:TrackMoves/> <w:TrackFormatting/> <w:PunctuationKerning/> <w:ValidateAgainstSchemas/> <w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid> <w:IgnoreMixedContent>false</w:IgnoreMixedContent> <w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText> <w:DoNotPromoteQF/> <w:LidThemeOther>EN-US</w:LidThemeOther> <w:LidThemeAsian>X-NONE</w:LidThemeAsian> <w:LidThemeComplexScript>HE</w:LidThemeComplexScript> <w:Compatibility> <w:BreakWrappedTables/> <w:SnapToGridInCell/> <w:WrapTextWithPunct/> <w:UseAsianBreakRules/> <w:DontGrowAutofit/> <w:SplitPgBreakAndParaMark/> <w:DontVertAlignCellWithSp/> <w:DontBreakConstrainedForcedTables/> <w:DontVertAlignInTxbx/> <w:Word11KerningPairs/> <w:CachedColBalance/> </w:Compatibility> <w:BrowserLevel>MicrosoftInternetExplorer4</w:BrowserLevel> <m:mathPr> <m:mathFont m:val="Cambria Math"/> <m:brkBin m:val="before"/> <m:brkBinSub m:val="--"/> <m:smallFrac m:val="off"/> <m:dispDef/> <m:lMargin m:val="0"/> <m:rMargin m:val="0"/> <m:defJc m:val="centerGroup"/> <m:wrapIndent m:val="1440"/> <m:intLim m:val="subSup"/> <m:naryLim m:val="undOvr"/> </m:mathPr></w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:LatentStyles DefLockedState="false" DefUnhideWhenUsed="true"
DefSemiHidden="true" DefQFormat="false" DefPriority="99"
LatentStyleCount="267"> <w:LsdException Locked="false" Priority="0" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Normal"/> <w:LsdException Locked="false" Priority="9" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="heading 1"/> <w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 2"/> <w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 3"/> <w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 4"/> <w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 5"/> <w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 6"/> <w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 7"/> <w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 8"/> <w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 9"/> <w:LsdException Locked="false" Priority="39" Name="toc 1"/> <w:LsdException Locked="false" Priority="39" Name="toc 2"/> <w:LsdException Locked="false" Priority="39" Name="toc 3"/> <w:LsdException Locked="false" Priority="39" Name="toc 4"/> <w:LsdException Locked="false" Priority="39" Name="toc 5"/> <w:LsdException Locked="false" Priority="39" Name="toc 6"/> <w:LsdException Locked="false" Priority="39" Name="toc 7"/> <w:LsdException Locked="false" Priority="39" Name="toc 8"/> <w:LsdException Locked="false" Priority="39" Name="toc 9"/> <w:LsdException Locked="false" Priority="35" QFormat="true" Name="caption"/> <w:LsdException Locked="false" Priority="10" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Title"/> <w:LsdException Locked="false" Priority="1" Name="Default Paragraph Font"/> <w:LsdException Locked="false" Priority="11" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Subtitle"/> <w:LsdException Locked="false" Priority="22" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Strong"/> <w:LsdException Locked="false" Priority="20" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Emphasis"/> <w:LsdException Locked="false" Priority="59" SemiHidden="false"
UnhideWhenUsed="false" Name="Table Grid"/> <w:LsdException Locked="false" UnhideWhenUsed="false" Name="Placeholder Text"/> <w:LsdException Locked="false" Priority="1" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="No Spacing"/> <w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading"/> <w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List"/> <w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid"/> <w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1"/> <w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2"/> <w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1"/> <w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2"/> <w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1"/> <w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2"/> <w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3"/> <w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List"/> <w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading"/> <w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List"/> <w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid"/> <w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 1"/> <w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 1"/> <w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 1"/> <w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 1"/> <w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 1"/> <w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 1"/> <w:LsdException Locked="false" UnhideWhenUsed="false" Name="Revision"/> <w:LsdException Locked="false" Priority="34" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="List Paragraph"/> <w:LsdException Locked="false" Priority="29" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Quote"/> <w:LsdException Locked="false" Priority="30" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Intense Quote"/> <w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 1"/> <w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 1"/> <w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 1"/> <w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 1"/> <w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 1"/> <w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 1"/> <w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 1"/> <w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 1"/> <w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 2"/> <w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 2"/> <w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 2"/> <w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 2"/> <w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 2"/> <w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 2"/> <w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 2"/> <w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 2"/> <w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 2"/> <w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 2"/> <w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 2"/> <w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 2"/> <w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 2"/> <w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 2"/> <w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 3"/> <w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 3"/> <w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 3"/> <w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 3"/> <w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 3"/> <w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 3"/> <w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 3"/> <w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 3"/> <w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 3"/> <w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 3"/> <w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 3"/> <w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 3"/> <w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 3"/> <w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 3"/> <w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 4"/> <w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 4"/> <w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 4"/> <w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 4"/> <w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 4"/> <w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 4"/> <w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 4"/> <w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 4"/> <w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 4"/> <w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 4"/> <w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 4"/> <w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 4"/> <w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 4"/> <w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 4"/> <w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 5"/> <w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 5"/> <w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 5"/> <w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 5"/> <w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 5"/> <w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 5"/> <w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 5"/> <w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 5"/> <w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 5"/> <w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 5"/> <w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 5"/> <w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 5"/> <w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 5"/> <w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 5"/> <w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 6"/> <w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 6"/> <w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 6"/> <w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 6"/> <w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 6"/> <w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 6"/> <w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 6"/> <w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 6"/> <w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 6"/> <w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 6"/> <w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 6"/> <w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 6"/> <w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 6"/> <w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 6"/> <w:LsdException Locked="false" Priority="19" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Subtle Emphasis"/> <w:LsdException Locked="false" Priority="21" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Intense Emphasis"/> <w:LsdException Locked="false" Priority="31" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Subtle Reference"/> <w:LsdException Locked="false" Priority="32" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Intense Reference"/> <w:LsdException Locked="false" Priority="33" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Book Title"/> <w:LsdException Locked="false" Priority="37" Name="Bibliography"/> <w:LsdException Locked="false" Priority="39" QFormat="true" Name="TOC Heading"/> </w:LatentStyles> </xml><![endif]--><!--[if gte mso 10]> <style>
/* Style Definitions */
table.MsoNormalTable
{mso-style-name:"Table Normal";
mso-tstyle-rowband-size:0;
mso-tstyle-colband-size:0;
mso-style-noshow:yes;
mso-style-priority:99;
mso-style-qformat:yes;
mso-style-parent:"";
mso-padding-alt:0cm 5.4pt 0cm 5.4pt;
mso-para-margin-top:0cm;
mso-para-margin-right:0cm;
mso-para-margin-bottom:10.0pt;
mso-para-margin-left:0cm;
line-height:115%;
mso-pagination:widow-orphan;
font-size:11.0pt;
font-family:"Calibri","sans-serif";
mso-ascii-font-family:Calibri;
mso-ascii-theme-font:minor-latin;
mso-fareast-font-family:"Times New Roman";
mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:Calibri;
mso-hansi-theme-font:minor-latin;
mso-bidi-font-family:Arial;
mso-bidi-theme-font:minor-bidi;}
</style> <![endif]--> <br />
<div class="MsoNormal">When trying to understand business marketing it is important to understand that businesses profit greatly when they achieve a situation in which they do not need to deal directly with each and every customer from each and every household in each and every country they market in. for a large company it can be much easier to market and supply to large firms and companies which either employ or entertain many people who are customers of the other business and do their business directly with the third party. <span> </span>Coca-cola for example markets to restaurants, bars, theaters, large offices, supermarkets, delis, airline companies, and many more. To coca-cola marketing to one of those businesses means they can indirectly reach the customer and in this way make new and keep existing customers without having to directly market and supply to them.<span> </span>Coca-cola is a big and known company and even though they market efficiently and excessively too many firms, they have the privilege of many businesses wanting to contact them instinctively. <span> </span><span> </span>An example where individuals encounter coca-cola products is at the movie theaters, if we think about it, every theater we go to and purchase a soda and popcorn, we will get the soft drink served to us in a coca-cola cup regardless of which soda we choose to buy. In this way coca-cola is part of the movie experience for individuals without dealing directly with the consumer. <span> </span>Coca-cola also sells its products out of the country to individuals who make the products in their own factories, in this way coca-cola is everywhere without directly being responsible for being in the supermarkets and delis because the companies whom work with them take care of those things.</div>deutch4macys.comhttp://www.blogger.com/profile/18368108615261579364noreply@blogger.com2tag:blogger.com,1999:blog-4428755234092880578.post-10748355746583808302011-05-02T22:59:00.001-07:002011-05-02T22:59:33.569-07:00chapter 8- segmenting and targeting markets<!--[if gte mso 9]><xml> <w:WordDocument> <w:View>Normal</w:View> <w:Zoom>0</w:Zoom> <w:TrackMoves/> <w:TrackFormatting/> <w:PunctuationKerning/> <w:ValidateAgainstSchemas/> <w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid> <w:IgnoreMixedContent>false</w:IgnoreMixedContent> <w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText> <w:DoNotPromoteQF/> <w:LidThemeOther>EN-US</w:LidThemeOther> <w:LidThemeAsian>X-NONE</w:LidThemeAsian> <w:LidThemeComplexScript>HE</w:LidThemeComplexScript> <w:Compatibility> <w:BreakWrappedTables/> <w:SnapToGridInCell/> <w:WrapTextWithPunct/> <w:UseAsianBreakRules/> <w:DontGrowAutofit/> <w:SplitPgBreakAndParaMark/> <w:DontVertAlignCellWithSp/> <w:DontBreakConstrainedForcedTables/> <w:DontVertAlignInTxbx/> <w:Word11KerningPairs/> <w:CachedColBalance/> </w:Compatibility> <w:BrowserLevel>MicrosoftInternetExplorer4</w:BrowserLevel> <m:mathPr> <m:mathFont m:val="Cambria Math"/> <m:brkBin m:val="before"/> <m:brkBinSub m:val="--"/> <m:smallFrac m:val="off"/> <m:dispDef/> <m:lMargin m:val="0"/> <m:rMargin m:val="0"/> <m:defJc m:val="centerGroup"/> <m:wrapIndent m:val="1440"/> <m:intLim m:val="subSup"/> <m:naryLim m:val="undOvr"/> </m:mathPr></w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:LatentStyles DefLockedState="false" DefUnhideWhenUsed="true"
DefSemiHidden="true" DefQFormat="false" DefPriority="99"
LatentStyleCount="267"> <w:LsdException Locked="false" Priority="0" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Normal"/> <w:LsdException Locked="false" Priority="9" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="heading 1"/> <w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 2"/> <w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 3"/> <w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 4"/> <w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 5"/> <w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 6"/> <w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 7"/> <w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 8"/> <w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 9"/> <w:LsdException Locked="false" Priority="39" Name="toc 1"/> <w:LsdException Locked="false" Priority="39" Name="toc 2"/> <w:LsdException Locked="false" Priority="39" Name="toc 3"/> <w:LsdException Locked="false" Priority="39" Name="toc 4"/> <w:LsdException Locked="false" Priority="39" Name="toc 5"/> <w:LsdException Locked="false" Priority="39" Name="toc 6"/> <w:LsdException Locked="false" Priority="39" Name="toc 7"/> <w:LsdException Locked="false" Priority="39" Name="toc 8"/> <w:LsdException Locked="false" Priority="39" Name="toc 9"/> <w:LsdException Locked="false" Priority="35" QFormat="true" Name="caption"/> <w:LsdException Locked="false" Priority="10" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Title"/> <w:LsdException Locked="false" Priority="1" Name="Default Paragraph Font"/> <w:LsdException Locked="false" Priority="11" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Subtitle"/> <w:LsdException Locked="false" Priority="22" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Strong"/> <w:LsdException Locked="false" Priority="20" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Emphasis"/> <w:LsdException Locked="false" Priority="59" SemiHidden="false"
UnhideWhenUsed="false" Name="Table Grid"/> <w:LsdException Locked="false" UnhideWhenUsed="false" Name="Placeholder Text"/> <w:LsdException Locked="false" Priority="1" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="No Spacing"/> <w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading"/> <w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List"/> <w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid"/> <w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1"/> <w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2"/> <w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1"/> <w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2"/> <w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1"/> <w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2"/> <w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3"/> <w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List"/> <w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading"/> <w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List"/> <w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid"/> <w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 1"/> <w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 1"/> <w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 1"/> <w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 1"/> <w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 1"/> <w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 1"/> <w:LsdException Locked="false" UnhideWhenUsed="false" Name="Revision"/> <w:LsdException Locked="false" Priority="34" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="List Paragraph"/> <w:LsdException Locked="false" Priority="29" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Quote"/> <w:LsdException Locked="false" Priority="30" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Intense Quote"/> <w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 1"/> <w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 1"/> <w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 1"/> <w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 1"/> <w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 1"/> <w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 1"/> <w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 1"/> <w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 1"/> <w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 2"/> <w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 2"/> <w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 2"/> <w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 2"/> <w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 2"/> <w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 2"/> <w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 2"/> <w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 2"/> <w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 2"/> <w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 2"/> <w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 2"/> <w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 2"/> <w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 2"/> <w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 2"/> <w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 3"/> <w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 3"/> <w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 3"/> <w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 3"/> <w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 3"/> <w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 3"/> <w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 3"/> <w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 3"/> <w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 3"/> <w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 3"/> <w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 3"/> <w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 3"/> <w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 3"/> <w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 3"/> <w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 4"/> <w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 4"/> <w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 4"/> <w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 4"/> <w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 4"/> <w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 4"/> <w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 4"/> <w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 4"/> <w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 4"/> <w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 4"/> <w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 4"/> <w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 4"/> <w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 4"/> <w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 4"/> <w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 5"/> <w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 5"/> <w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 5"/> <w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 5"/> <w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 5"/> <w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 5"/> <w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 5"/> <w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 5"/> <w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 5"/> <w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 5"/> <w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 5"/> <w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 5"/> <w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 5"/> <w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 5"/> <w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 6"/> <w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 6"/> <w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 6"/> <w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 6"/> <w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 6"/> <w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 6"/> <w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 6"/> <w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 6"/> <w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 6"/> <w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 6"/> <w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 6"/> <w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 6"/> <w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 6"/> <w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 6"/> <w:LsdException Locked="false" Priority="19" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Subtle Emphasis"/> <w:LsdException Locked="false" Priority="21" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Intense Emphasis"/> <w:LsdException Locked="false" Priority="31" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Subtle Reference"/> <w:LsdException Locked="false" Priority="32" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Intense Reference"/> <w:LsdException Locked="false" Priority="33" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Book Title"/> <w:LsdException Locked="false" Priority="37" Name="Bibliography"/> <w:LsdException Locked="false" Priority="39" QFormat="true" Name="TOC Heading"/> </w:LatentStyles> </xml><![endif]--><!--[if gte mso 10]> <style>
/* Style Definitions */
table.MsoNormalTable
{mso-style-name:"Table Normal";
mso-tstyle-rowband-size:0;
mso-tstyle-colband-size:0;
mso-style-noshow:yes;
mso-style-priority:99;
mso-style-qformat:yes;
mso-style-parent:"";
mso-padding-alt:0cm 5.4pt 0cm 5.4pt;
mso-para-margin-top:0cm;
mso-para-margin-right:0cm;
mso-para-margin-bottom:10.0pt;
mso-para-margin-left:0cm;
line-height:115%;
mso-pagination:widow-orphan;
font-size:11.0pt;
font-family:"Calibri","sans-serif";
mso-ascii-font-family:Calibri;
mso-ascii-theme-font:minor-latin;
mso-fareast-font-family:"Times New Roman";
mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:Calibri;
mso-hansi-theme-font:minor-latin;
mso-bidi-font-family:Arial;
mso-bidi-theme-font:minor-bidi;}
</style> <![endif]--> <br />
<div class="MsoNormal">When a company has few products the ability to satisfy a diverse and wide range of clientele is limited. The coca-cola company has increased the quantity of products they offer throughout the years and are constantly searching for new opportunities. Each product the company offers attracts a market segment, which means they appeal to a certain kind of people; some of the products are directed to very specific market segments such as diet cola, which is directed for consumption by women, and cola-zero which targets the market segment of males belonging to generation y. other products appeal to a less specific market segment such as the classic coca-cola which is loved by a wide range of very diverse consumers. In the world of business companies often try to expand by offering their products to a new segment of customers and in that way they have the benefit of not having to rely on a narrow range of customers. </div><div class="MsoNormal">Coca-cola segments their products succefully because they appeal to identifiable large segments and because of the company’s name and history it is easy for them to access the members of the segments they are trying to sell to. Coca cola also succefully uses benefit segmentation, cola-zero for example appeals to the consumer’s desire also because of the known benefits of the product to the consumer. <span> </span></div>deutch4macys.comhttp://www.blogger.com/profile/18368108615261579364noreply@blogger.com0tag:blogger.com,1999:blog-4428755234092880578.post-78410072118497733422011-04-30T11:57:00.000-07:002011-05-03T06:32:37.243-07:00coca-cola in costa rica!!<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEicXuiJ3HekrRLLLgSU71c3-WTPFXF9jBZQt9xB9QEw12n9gSwnt1CUFsVQNdaR4HbwtDRi-ph0ciSR8Pr_xfEKjYGKP-vvAz6qu5Z53LdbcT0121Slw8XaxcC0c1JP63dNJi3hkX2ucU0/s1600/CIMG2448.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEicXuiJ3HekrRLLLgSU71c3-WTPFXF9jBZQt9xB9QEw12n9gSwnt1CUFsVQNdaR4HbwtDRi-ph0ciSR8Pr_xfEKjYGKP-vvAz6qu5Z53LdbcT0121Slw8XaxcC0c1JP63dNJi3hkX2ucU0/s320/CIMG2448.JPG" width="240" /></a></div>During spring break my boyfriend and i decided to escape the unstable New-York weather to the sunny beaches of Costa-rica. During our vacation i was surprised to see that coca-cola was EVERYWHERE! and my boyfriend was surprised that i couldnt escape my marketing class tasks. They even have 1 liter glass bottles! here are some pics ! <br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjyIx6Krcczowq33xM0S7wPUbKqicyV6Ws5UF-d74139pget0fLbctr8AM70fCxkystsj_jUCqwwZRd_J5B5qPJn_aBPguaDS5TKu716A9DItBWml9yE2dGeo9Zoi36qC4mo5ubg3Yjqdg/s1600/CIMG2449.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><br />
</a></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhspchrMru9kST2kQKVS00Ixfn8Jzdl3b-qrBEuYsaGpAO-6pxCsmbdBh_yDA8HVUEUe5H3x76m_-zllIUo76ccynVgqHRUY4Tk8CjEU5utJfF2MBgyklsoK4ITgS6xX5wd93ACo6Mx2Js/s1600/CIMG2446.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhspchrMru9kST2kQKVS00Ixfn8Jzdl3b-qrBEuYsaGpAO-6pxCsmbdBh_yDA8HVUEUe5H3x76m_-zllIUo76ccynVgqHRUY4Tk8CjEU5utJfF2MBgyklsoK4ITgS6xX5wd93ACo6Mx2Js/s400/CIMG2446.JPG" width="400" /></a></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjyIx6Krcczowq33xM0S7wPUbKqicyV6Ws5UF-d74139pget0fLbctr8AM70fCxkystsj_jUCqwwZRd_J5B5qPJn_aBPguaDS5TKu716A9DItBWml9yE2dGeo9Zoi36qC4mo5ubg3Yjqdg/s1600/CIMG2449.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjyIx6Krcczowq33xM0S7wPUbKqicyV6Ws5UF-d74139pget0fLbctr8AM70fCxkystsj_jUCqwwZRd_J5B5qPJn_aBPguaDS5TKu716A9DItBWml9yE2dGeo9Zoi36qC4mo5ubg3Yjqdg/s400/CIMG2449.JPG" width="300" /></a></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgE2qnITMJNG9cmAIZY09YsjBSfOesK1xWYYJZ8esZcZ5EJXm9q5N44majDAPlQ_ne9ehhwYu88B8CBeDq771AmzlD0NU6Ld2AurvfgpOqOZVrBh_uinmRioigsP17pbfZmGDyc8jvLKnU/s1600/IMG_0344.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgE2qnITMJNG9cmAIZY09YsjBSfOesK1xWYYJZ8esZcZ5EJXm9q5N44majDAPlQ_ne9ehhwYu88B8CBeDq771AmzlD0NU6Ld2AurvfgpOqOZVrBh_uinmRioigsP17pbfZmGDyc8jvLKnU/s400/IMG_0344.JPG" width="300" /></a></div>deutch4macys.comhttp://www.blogger.com/profile/18368108615261579364noreply@blogger.com1tag:blogger.com,1999:blog-4428755234092880578.post-28732024930749676112011-04-19T22:39:00.001-07:002011-04-19T22:39:55.719-07:00Chapter 11- developing and managing products<!--[if gte mso 9]><xml> <w:WordDocument> <w:View>Normal</w:View> <w:Zoom>0</w:Zoom> <w:TrackMoves/> <w:TrackFormatting/> <w:PunctuationKerning/> <w:ValidateAgainstSchemas/> <w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid> <w:IgnoreMixedContent>false</w:IgnoreMixedContent> <w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText> <w:DoNotPromoteQF/> <w:LidThemeOther>EN-US</w:LidThemeOther> <w:LidThemeAsian>X-NONE</w:LidThemeAsian> <w:LidThemeComplexScript>HE</w:LidThemeComplexScript> <w:Compatibility> <w:BreakWrappedTables/> <w:SnapToGridInCell/> <w:WrapTextWithPunct/> <w:UseAsianBreakRules/> <w:DontGrowAutofit/> <w:SplitPgBreakAndParaMark/> <w:DontVertAlignCellWithSp/> <w:DontBreakConstrainedForcedTables/> <w:DontVertAlignInTxbx/> <w:Word11KerningPairs/> <w:CachedColBalance/> </w:Compatibility> <w:BrowserLevel>MicrosoftInternetExplorer4</w:BrowserLevel> <m:mathPr> <m:mathFont m:val="Cambria Math"/> <m:brkBin m:val="before"/> <m:brkBinSub m:val="--"/> <m:smallFrac m:val="off"/> <m:dispDef/> <m:lMargin m:val="0"/> <m:rMargin m:val="0"/> <m:defJc m:val="centerGroup"/> <m:wrapIndent m:val="1440"/> <m:intLim m:val="subSup"/> <m:naryLim m:val="undOvr"/> </m:mathPr></w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:LatentStyles DefLockedState="false" DefUnhideWhenUsed="true"
DefSemiHidden="true" DefQFormat="false" DefPriority="99"
LatentStyleCount="267"> <w:LsdException Locked="false" Priority="0" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Normal"/> <w:LsdException Locked="false" Priority="9" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="heading 1"/> <w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 2"/> <w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 3"/> <w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 4"/> <w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 5"/> <w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 6"/> <w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 7"/> <w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 8"/> <w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 9"/> <w:LsdException Locked="false" Priority="39" Name="toc 1"/> <w:LsdException Locked="false" Priority="39" Name="toc 2"/> <w:LsdException Locked="false" Priority="39" Name="toc 3"/> <w:LsdException Locked="false" Priority="39" Name="toc 4"/> <w:LsdException Locked="false" Priority="39" Name="toc 5"/> <w:LsdException Locked="false" Priority="39" Name="toc 6"/> <w:LsdException Locked="false" Priority="39" Name="toc 7"/> <w:LsdException Locked="false" Priority="39" Name="toc 8"/> <w:LsdException Locked="false" Priority="39" Name="toc 9"/> <w:LsdException Locked="false" Priority="35" QFormat="true" Name="caption"/> <w:LsdException Locked="false" Priority="10" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Title"/> <w:LsdException Locked="false" Priority="1" Name="Default Paragraph Font"/> <w:LsdException Locked="false" Priority="11" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Subtitle"/> <w:LsdException Locked="false" Priority="22" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Strong"/> <w:LsdException Locked="false" Priority="20" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Emphasis"/> <w:LsdException Locked="false" Priority="59" SemiHidden="false"
UnhideWhenUsed="false" Name="Table Grid"/> <w:LsdException Locked="false" UnhideWhenUsed="false" Name="Placeholder Text"/> <w:LsdException Locked="false" Priority="1" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="No Spacing"/> <w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading"/> <w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List"/> <w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid"/> <w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1"/> <w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2"/> <w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1"/> <w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2"/> <w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1"/> <w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2"/> <w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3"/> <w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List"/> <w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading"/> <w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List"/> <w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid"/> <w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 1"/> <w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 1"/> <w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 1"/> <w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 1"/> <w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 1"/> <w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 1"/> <w:LsdException Locked="false" UnhideWhenUsed="false" Name="Revision"/> <w:LsdException Locked="false" Priority="34" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="List Paragraph"/> <w:LsdException Locked="false" Priority="29" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Quote"/> <w:LsdException Locked="false" Priority="30" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Intense Quote"/> <w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 1"/> <w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 1"/> <w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 1"/> <w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 1"/> <w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 1"/> <w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 1"/> <w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 1"/> <w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 1"/> <w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 2"/> <w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 2"/> <w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 2"/> <w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 2"/> <w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 2"/> <w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 2"/> <w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 2"/> <w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 2"/> <w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 2"/> <w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 2"/> <w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 2"/> <w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 2"/> <w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 2"/> <w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 2"/> <w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 3"/> <w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 3"/> <w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 3"/> <w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 3"/> <w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 3"/> <w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 3"/> <w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 3"/> <w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 3"/> <w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 3"/> <w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 3"/> <w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 3"/> <w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 3"/> <w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 3"/> <w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 3"/> <w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 4"/> <w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 4"/> <w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 4"/> <w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 4"/> <w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 4"/> <w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 4"/> <w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 4"/> <w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 4"/> <w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 4"/> <w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 4"/> <w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 4"/> <w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 4"/> <w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 4"/> <w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 4"/> <w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 5"/> <w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 5"/> <w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 5"/> <w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 5"/> <w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 5"/> <w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 5"/> <w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 5"/> <w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 5"/> <w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 5"/> <w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 5"/> <w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 5"/> <w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 5"/> <w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 5"/> <w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 5"/> <w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 6"/> <w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 6"/> <w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 6"/> <w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 6"/> <w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 6"/> <w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 6"/> <w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 6"/> <w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 6"/> <w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 6"/> <w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 6"/> <w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 6"/> <w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 6"/> <w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 6"/> <w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 6"/> <w:LsdException Locked="false" Priority="19" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Subtle Emphasis"/> <w:LsdException Locked="false" Priority="21" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Intense Emphasis"/> <w:LsdException Locked="false" Priority="31" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Subtle Reference"/> <w:LsdException Locked="false" Priority="32" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Intense Reference"/> <w:LsdException Locked="false" Priority="33" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Book Title"/> <w:LsdException Locked="false" Priority="37" Name="Bibliography"/> <w:LsdException Locked="false" Priority="39" QFormat="true" Name="TOC Heading"/> </w:LatentStyles> </xml><![endif]--><!--[if gte mso 10]> <style>
/* Style Definitions */
table.MsoNormalTable
{mso-style-name:"Table Normal";
mso-tstyle-rowband-size:0;
mso-tstyle-colband-size:0;
mso-style-noshow:yes;
mso-style-priority:99;
mso-style-qformat:yes;
mso-style-parent:"";
mso-padding-alt:0cm 5.4pt 0cm 5.4pt;
mso-para-margin-top:0cm;
mso-para-margin-right:0cm;
mso-para-margin-bottom:10.0pt;
mso-para-margin-left:0cm;
line-height:115%;
mso-pagination:widow-orphan;
font-size:11.0pt;
font-family:"Calibri","sans-serif";
mso-ascii-font-family:Calibri;
mso-ascii-theme-font:minor-latin;
mso-fareast-font-family:"Times New Roman";
mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:Calibri;
mso-hansi-theme-font:minor-latin;
mso-bidi-font-family:Arial;
mso-bidi-theme-font:minor-bidi;}
</style> <![endif]--> <br />
<div class="MsoNormal">Developing a new product is a team effort that goes through many stages of development until the product is finalized and ready to be distributed to the potential consumers. </div><div class="MsoNormal">It is a long and hard process but the history and statistics do show that it is highly profitable as long as you do it on a well constructed way:</div><div class="MsoNormal"><span> </span>One of the recent new products introduced by coca-cola is cola zero, the first stage for introducing a new product is called new product strategy, in this stage the new product strategy was <span> </span>a dual objective of reaching a different target market and creating <span> </span>a healthier product <span> </span>that will serve the companies approach of social responsibility.</div><div class="MsoNormal">In the next step of the process- the idea generations</div><div class="MsoNormal">Coca cola concluded many different ideas the one that pass the screening was the coca cola zero </div><div class="MsoNormal">The new product targets young males (ages 25-35) and has an amazing sugar and caffeine values of zero!! (Hence the name)<span> </span></div><div class="MsoNormal">Business analysis – is another stage of screening through determining the profitability after cost. Coca-cola does thorough research of the market, competition and the projected revenue before putting a new product on the market, the company does not publicly display this research but it is understood that by holding many surveys it becomes easy to project the demand for the product.</div><div class="MsoNormal">Development- coca-colas main interest when developing a prototype is the taste of their product without losing its texture and color, and also that the product will relate to the company and still maintain a certain uniqueness, when coca-cola develop a prototype they supply samples to their projected target market in order to understand what to change and improve in the product this is known as the test marketing stage.</div><div class="MsoNormal">Commercialization- after passing all the stages it is then decided to start the production, build inventories and building the infrastructure of sales and distribution. When making a new product coca-cola has it relatively easier in these aspects because the company already has most of the infrastructure, space and ability to produce in any quantity demanded by the market. Coca-cola has an experienced team that trains new employees and inject belief and commitment to their sales teams.</div><div class="MsoNormal"><span> </span><span> </span><span> </span><span> </span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span> </span><span> </span></div>deutch4macys.comhttp://www.blogger.com/profile/18368108615261579364noreply@blogger.com0tag:blogger.com,1999:blog-4428755234092880578.post-13432205712231080252011-04-11T22:17:00.000-07:002011-04-11T22:26:05.925-07:00Chapter 16- Integrating market cummunications<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGoWWd99hxBhA8ld6e98NZ6QxJAqLLAsg_gDdJ5e-MQbcFvuEEHDXPq3urH9n71rwpOv11PnZK4UxVMjIBsy3KBh3PnBvrzbzwYv0xSsOFeeS2K0t_yUEcZH_DR4fEqFfyJwJr3nLkzW4/s1600/coca+cola+chap16.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="121" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGoWWd99hxBhA8ld6e98NZ6QxJAqLLAsg_gDdJ5e-MQbcFvuEEHDXPq3urH9n71rwpOv11PnZK4UxVMjIBsy3KBh3PnBvrzbzwYv0xSsOFeeS2K0t_yUEcZH_DR4fEqFfyJwJr3nLkzW4/s200/coca+cola+chap16.jpg" width="200" /></a></div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjAAoTLFn3Naq4jv3gZEq7HeaAaDzCa5dggzJWyUiayV3ZIgPYQSg6mrIdRtKg0lT0l1mBSCcxGADnjI6btLS2-8w83BsRY7GAvHVmA5BpC5wJ7f4rk1prYgUlrPGEZihaLbw3aNugc-zk/s1600/coca+quality.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjAAoTLFn3Naq4jv3gZEq7HeaAaDzCa5dggzJWyUiayV3ZIgPYQSg6mrIdRtKg0lT0l1mBSCcxGADnjI6btLS2-8w83BsRY7GAvHVmA5BpC5wJ7f4rk1prYgUlrPGEZihaLbw3aNugc-zk/s200/coca+quality.jpg" width="135" /></a><br />
<div class="MsoNormal"> Coca-cola has become what it is today because the company puts an emphasis on its promotional strategy. As any individual knows, having a great product or number of products is many times not enough for a company to expand make profit or even to survive. </div><div class="MsoNormal">When discussing a company’s promotional strategy the elements included are the elements that communicate the company with its targeted market. Advertising, public relations, personal selling and sales promotion make up a company’s promotional strategy. Coca cola spends a lot of time money and human resources in order to stay superior to the competition in the field of promotional strategy, thanks to the understanding of the importance of this communication to its target market coca-cola has always been very innovative with its use of advertising and through public relations have connected with their consumers and have created a feeling of togetherness.</div><div class="MsoNormal">Advertising- </div><div class="MsoNormal">Coca-cola spends millions of dollars a year on advertising, the company has its name and logo on many billboards around the world in the most prime locations, an example of this type of advertising can be found in the famous Picadili square in London, coca-cola have been on a billboard in Picadili since 1955 and it is seen by the many tourists and local which flock Picadili all year round. Coca-cola also has very unique commercials on television and has always connected to their consumers through strong story telling. </div><div class="MsoNormal">Public relations-</div><div class="MsoNormal">coca-cola project an iconic image, the company makes commitments to make a positive difference in the world, the social responsibility of coca-cola is shown by their pursue to provide clean drinking water to communities in Africa, coca-cola also have evolved their commitment to recycle and have transformed all their factories to be able to recycle all of their waste water and return it to the environment in order to support aquatic life. Coca-cola also encourage exercise and calorie burn in western societies through school programs, because of this commitment 25% of coca-cola products are low calorie and the content is increasing. Because of its controversial health benefits coca-cola have also committed not to advertise to children.</div><div class="MsoNormal">Sales promotion-</div><div class="MsoNormal">Through involvement in many events in which coca-cola provides samples and prizes of their product coca-cola may increase the immediate demand in their products, an example of a sales promotion that occurred recently is when coca cola teamed up with the rock band Maroon 5 in a 24 hour live session in order to create a song for the band, in this event coca-cola advertised provided funding and also its products, another sales promotion occurred when coca-cola zero partnered with the film Avatar in order to promote the brand and also the film, this partnership led to events special merchandise and very innovative ads.</div><div class="MsoNormal">Personal selling-</div><div class="MsoNormal">Through its advertising and public relations coke has formed a personal connection with its consumers, consumers whom recognize coca-cola commitment to society for example may feel they should buy the company’s products and help the society because if they provide coca-cola with their business others will benefit because coca-cola will continue contributing to others. </div>deutch4macys.comhttp://www.blogger.com/profile/18368108615261579364noreply@blogger.com0tag:blogger.com,1999:blog-4428755234092880578.post-60988625659973746772011-04-02T20:35:00.000-07:002011-04-02T20:41:01.785-07:00Chapter 10 - Product concept<div class="MsoNormal" style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3IrsZnDVmVxhI8594jduO9YKFOlsEnIuzE4gRD0rvgwkHWvZS_csivIcWxqyMsuHVvM-bsJ1MA2hCuo61hdOCI3qV8IBs2ZBX3nnzV1sPAljpQC8eEf_v5WG1QUqMvZEWcmbhWf27E08/s1600/coke+product+concept+2.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="143" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3IrsZnDVmVxhI8594jduO9YKFOlsEnIuzE4gRD0rvgwkHWvZS_csivIcWxqyMsuHVvM-bsJ1MA2hCuo61hdOCI3qV8IBs2ZBX3nnzV1sPAljpQC8eEf_v5WG1QUqMvZEWcmbhWf27E08/s200/coke+product+concept+2.jpg" width="200" /></a></div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEinN1nJQ9tbZNwXEw5_yvYH7jEKYx9MhHK5P9uz6CTJ_weev_kpEOX4GG0X-sVcTwOsqsDKWjTnb_3HfhZzFLFzDs8i0yQM-LMuKTRgxxKjKV6LgbRlyFAHyzCe33KXmWtCgyNtyRnrvPo/s1600/coke+product+concept.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEinN1nJQ9tbZNwXEw5_yvYH7jEKYx9MhHK5P9uz6CTJ_weev_kpEOX4GG0X-sVcTwOsqsDKWjTnb_3HfhZzFLFzDs8i0yQM-LMuKTRgxxKjKV6LgbRlyFAHyzCe33KXmWtCgyNtyRnrvPo/s320/coke+product+concept.jpg" width="320" /></a><br />
The coca cola brand is recognizable by its name and its logo all around the globe. Coca cola is a global brand: 37% of the company’s earnings are from Brazil, Mexico, India, Japan and china, another 20% of the revenue is also global and its spread through the other countries coca-cola is marketed and only 43% of its income is in the U.S.A. </div><div class="MsoNormal" style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">Coca-colas brand equity is valuable, coca cola earned the benefits of it brand throughout the years, these benefits lead to advantages such as brand loyalty when consumers prefer coca-colas products over a different less known brand because they may trust coca-cola and believe the product sold is better than a similar product offered by different brands. The brand loyalty eventually led to consumers returning and continuing to patronize the brand and gain a huge advantage over competitors.</div><div class="MsoNormal" style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">All of coca-colas products are consumer’s products, as coca-cola declares in their mission statement they are meant to “refresh the body mind and soul” of their consumers. </div><div class="MsoNormal" style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">Coca-cola is a convenience product, their most profitable product line are carbonated soft drinks and they are available<b> </b>to almost everyone almost everywhere, from gas stations to restaurants delis and convenience stores, you have to put literally close to zero shopping effort in order to purchase a coca-cola beverage<b>.</b> </div><div class="MsoNormal" style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">Coca-colas product line has a depth to it, this is another advantage coca-cola has because a consumer has a variety of beverages to choose from, so even if individuals want to change their beverage they can still purchase one from the coca-cola company. As well as a variety of beverages to choose from the company provides the same beverage in different packages, individuals can choose between fountains, cans and different sizes of glass and plastic bottles depending on their needs, the bottles still have the shape uniqueness that has made coca cola bottles known by every eye. </div><div class="MsoNormal" style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">Coca-cola does research and stays in touch with what consumers want, with this research the product line extensions of coca-cola grows globally and suits itself to customer needs and technological development and still stays loyal to their original products that have brought the brand to where it is today.</div>deutch4macys.comhttp://www.blogger.com/profile/18368108615261579364noreply@blogger.com4tag:blogger.com,1999:blog-4428755234092880578.post-62048307871420286652011-03-28T22:59:00.000-07:002011-03-28T23:00:50.362-07:00Chapter 18- Sales promotion and personal selling<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjv2u6FmcfowCutNCxmgySBs-GhoYvNAcTlU0jUaH7-SGnf6JI2287ETLY_8qnpOcIuPLtaNAQ1yP5pancratg5j38CYsl_hCm05Edb6taPsFGcZbhsHIJ6E6xMYa9ZLa6PS0oaCDZnB9k/s1600/coca-cola-sample-coupon-4.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="176" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjv2u6FmcfowCutNCxmgySBs-GhoYvNAcTlU0jUaH7-SGnf6JI2287ETLY_8qnpOcIuPLtaNAQ1yP5pancratg5j38CYsl_hCm05Edb6taPsFGcZbhsHIJ6E6xMYa9ZLa6PS0oaCDZnB9k/s320/coca-cola-sample-coupon-4.jpg" width="320" /></a></div><br />
<div class="MsoNormal">Coca cola spends a lot of money advertising and even though the brand name is very popular Coca cola still uses consumer sales promotion in order to attract new customers and also to provide their existing customers with an incentive to purchase more of their product. Coca cola sponsors many events and uses those stages to promote sales, when coca cola sponsors a sporting event for example, it usually raffles tickets in some of their bottles and cans, this is great promotion because it applies to many different social classes, from less fortunate people whom may not be able to afford tickets to events and buy coke in order to try and win, these raffles are fun and provide friendly competition amongst peers. I remember when I was younger, growing up in Israel, coke promoted itself by giving discount prices to a specific water park to whomever arrives with a certain amount of caps, and we would all buy coke instead of anything else available because we all wanted what the premium offered us. In the present coke provides a similar promotion to six flags amusement parks during the summer in the United States. </div>deutch4macys.comhttp://www.blogger.com/profile/18368108615261579364noreply@blogger.com3tag:blogger.com,1999:blog-4428755234092880578.post-89917795985219332552011-03-21T22:55:00.000-07:002011-03-21T22:57:40.423-07:00Chapter 17- Advertising and public relations<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGI2S7zDseiN7LTaLsbyJSfySbxdLJbyit1XhH9b7tbr4hhEoJymSml6U1r33XPLIztKgtoz71FWY0K3lw-QzS0atroCsZu9NOSfDoxQUZt9j6RG-U3Khe6AvND6RNoe5iVaIzUL8JH3I/s1600/coke+santa.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="151" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGI2S7zDseiN7LTaLsbyJSfySbxdLJbyit1XhH9b7tbr4hhEoJymSml6U1r33XPLIztKgtoz71FWY0K3lw-QzS0atroCsZu9NOSfDoxQUZt9j6RG-U3Khe6AvND6RNoe5iVaIzUL8JH3I/s200/coke+santa.jpg" width="200" /></a></div><br />
<div class="MsoNormal">Coca cola use many methods of advertisement and the company spends a significant amount of money in order to be seen on billboards, magazines, television and on the internet. Coca-cola sponsors many events around the world; events that are sponsored by coca-cola include many social and cultural backgrounds, through sponsoring large events coca-cola not only advertises its product but their name to, this is called institutional advertising. Through their commercials on the television and other sources of media coca-cola focuses on product advertising, the company targets a wide range of market, coca-cola advertises all around the world, in different countries the advertisements will be in the languages spoken in those countries and that is one way of enhancing the targeted market. </div><div class="MsoNormal">Coca cola is known for their innovative and creative commercials, most events on prime time will have coca-cola commercials in the intermissions, the Super Bowl which is one of the events with the highest rating in the United States and has the highest cost for a commercial spot (ranging at around 3 million dollars for 30 seconds) often has coca-cola commercials, when people watching the super bowl see Coca-Cola's creative commercials they remember how appealing coca-colas products are.</div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkT5vjxmVE9E4-aJRuTHEtduMyoN5X2ZV_ap2cWBATvHLGHutHTWw-ypRLsZGrq0SIuNpnR5uMVsGScPoqYRg5QE0fZB709H39SKOybzlB2988wDBOb835gS6hFS0vVMyHs76Msyw_6yk/s1600/coca-cola-truck.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="139" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkT5vjxmVE9E4-aJRuTHEtduMyoN5X2ZV_ap2cWBATvHLGHutHTWw-ypRLsZGrq0SIuNpnR5uMVsGScPoqYRg5QE0fZB709H39SKOybzlB2988wDBOb835gS6hFS0vVMyHs76Msyw_6yk/s200/coca-cola-truck.jpg" width="200" /></a></div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhlFPzynsvuLW3vbbGZ7n1K9-b-LcANwXx5PjBvX-XwfqthrDsDyiAnH0pwvFkCgXaG6dGxzpKOGzdHJxEui1-ieOOgpuduFXzIeDpV4z-8mymCzMBd7VWPBxTEKVn5ttDOUbWhnwtgUOM/s1600/coke+com.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="177" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhlFPzynsvuLW3vbbGZ7n1K9-b-LcANwXx5PjBvX-XwfqthrDsDyiAnH0pwvFkCgXaG6dGxzpKOGzdHJxEui1-ieOOgpuduFXzIeDpV4z-8mymCzMBd7VWPBxTEKVn5ttDOUbWhnwtgUOM/s320/coke+com.jpg" width="320" /></a><br />
<div class="MsoNormal">Coca-Cola uses the mediums through which they advertise in a clever way because through their advertising they find a way to be appealing to a large range of generations, coca-cola has an image which it tries to highlight in most of their commercials, that image is the image of a close friend or relative who is there on the holidays, during the holiday season coca-cola always wishes holiday greetings on their commercials to everyone, images of Santa-Claus drinking coke are also an image booster for Coca-Cola, the brilliant advertising methods of coca-cola is a big part of the company’s global success, when a new coca-cola commercial is aired, rumors travel and soon enough they become a “must see”. </div>deutch4macys.comhttp://www.blogger.com/profile/18368108615261579364noreply@blogger.com3tag:blogger.com,1999:blog-4428755234092880578.post-28196079999926914532011-03-19T20:39:00.000-07:002011-03-19T20:47:27.064-07:002011 Disaster in Japan<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRJhMNAwXnVIQZ8BMuhoIfC-4fW_GwnK4k31IzlP90uMN1rRx3x4dbagdvDpUVhKji0SZYcg-3vh3MbTFn7zI3Y3C06rzpypSEU8GMQnJVFuDi_st5Zb4U2gVdoJ2onGMfzTSE714occk/s1600/Japan_Earthquake_2011.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="224" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRJhMNAwXnVIQZ8BMuhoIfC-4fW_GwnK4k31IzlP90uMN1rRx3x4dbagdvDpUVhKji0SZYcg-3vh3MbTFn7zI3Y3C06rzpypSEU8GMQnJVFuDi_st5Zb4U2gVdoJ2onGMfzTSE714occk/s320/Japan_Earthquake_2011.jpg" width="320" /></a> A great tragedy occurd in Japan last week. The world is praying for the Japanese people and wishing for their safety and a fast recovery.<br />
<br />
Coca <span style="font-size: small;"><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">Cola has pledged 600m Yens in cash and product donations to the relief effort in Japan following the earthquake and tsunami. </span></span>deutch4macys.comhttp://www.blogger.com/profile/18368108615261579364noreply@blogger.com0tag:blogger.com,1999:blog-4428755234092880578.post-84629272575529280562011-03-14T23:18:00.000-07:002011-03-14T23:23:55.951-07:00Chapter 15- Retailing- A visit at the Apple store<div class="MsoNormal"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLIBa5LN19nn3nMRDNjTLRrsZDrYgWUQRjK5lfH-rv_vtf9coTzvoMKuiRWCM2KSBmG96flQj4tT6zBxqWf7SgOB296W31FTUNIYH3V3xeWDb071ZiunNkmjhBeKCX7ipe6_YTyQldLgU/s1600/apple-logo-black-xsan.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLIBa5LN19nn3nMRDNjTLRrsZDrYgWUQRjK5lfH-rv_vtf9coTzvoMKuiRWCM2KSBmG96flQj4tT6zBxqWf7SgOB296W31FTUNIYH3V3xeWDb071ZiunNkmjhBeKCX7ipe6_YTyQldLgU/s200/apple-logo-black-xsan.jpg" width="200" /></a></div>Retailing is the final stop of a product before it reaches the consumer, retailing has a large influence of the economy in the U.S, to put it in proportion- when the latest economic crisis hit the country many of the top economists agreed that in order to revive the economy consumers must spend more money in the retail stores.</div><div class="MsoNormal"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixtIjanMR60us-x93VK93x4C6t7p5RRsSxhPxXf3-E-tpQMFV1hEwlfAtZTd6AWX6FNSvdJ0_hr-PewRzLCOOI159yNXLr1ejPpxuCSql7-uf5fruh5w7qjukmygp-2DmsgJ93FfyPdO0/s1600/apple-+chapter+15.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="145" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixtIjanMR60us-x93VK93x4C6t7p5RRsSxhPxXf3-E-tpQMFV1hEwlfAtZTd6AWX6FNSvdJ0_hr-PewRzLCOOI159yNXLr1ejPpxuCSql7-uf5fruh5w7qjukmygp-2DmsgJ93FfyPdO0/s200/apple-+chapter+15.jpg" width="200" /></a>The company I am blogging about (coca-cola) is not a retailer because coke sells to destination stores which market their products. </div><div class="MsoNormal" style="margin-left: 36pt; text-indent: -36pt;">My boyfriend and I are both students, and we decided it was time for us to purchase another computer, so the natural first step for us was to go to the Apple store and get an idea about what the company has to offer. We went to the apple store on 5th ave and central park south, this store is located at one of the crossroads of the world , the first thing that shocked us was the incredibly large amount of people outside of the store, and also noticed many of them were tourists taking photos of one another with the apple logo. The exterior design was clear glass and it seemed very simple but very futuristic. When we went into the store the atmosphere was greatly influenced by the design that the store was all about new technology. The employees were very friendly and a tentative, once we were spotted we were approached by a young male who seemed very friendly and more important he understood what he was selling, I have been at many other stores in my life, and especially in New-York, salespeople in most stores usually have a specific target market and do not approach everyone that comes into their store because they don’t want to “waste their time” in apple though, the employees seemed to pay attention to everyone and treat them as potential customers, when he started explaining about the MacBook Pro we were looking at we were amazed, the gentleman had an answer for every question we had which was refreshing, in my opinion this is how employees at specialty stores should be trained in terms of knowledge about the products they are selling. After receiving the information we desired about the MacBook pro we decided to check out the I-pod section for two reasons: the first was that we are planning a vacation soon and my “brilliant” boyfriend left our I-pod in his pants during laundry day, and the second was to see if we had been fortunate to experience a single great employee in the laptop section. The answer was clearly NO, the other employees were equally great in their knowledge about the products and also in the quality of their service and attention they provided. </div><div class="MsoNormal" style="margin-left: 36pt; text-indent: -36pt;">The prices at apple are intact with the quality of the products, not everyone can afford this luxury, however apple and their employees explain to the consumers why they need an apple. The design and organization of the store along with the professionalism of the employees make you feel as if it is your loss if you left the store without making a purchase. We will definitely be back when we get our next salary!</div>deutch4macys.comhttp://www.blogger.com/profile/18368108615261579364noreply@blogger.com0tag:blogger.com,1999:blog-4428755234092880578.post-55123905443423503502011-03-07T23:17:00.001-08:002011-03-07T23:26:59.096-08:00Chapter 6- Consumer desicion making<div class="MsoNormal"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhos6IIIoiaSu5gLJ_5YlJUsqV7VGjgrdKBdDev07imFJdZHyvfi2bHJwSgI7DPqRn78Qif4oehkpvp_i6fljQ72Q9ADnVEveGf-Kknx-frlNThbb429W7_FH2dtWhn1SklqWaVObCFekk/s1600/coca+cola+chapter+6.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhos6IIIoiaSu5gLJ_5YlJUsqV7VGjgrdKBdDev07imFJdZHyvfi2bHJwSgI7DPqRn78Qif4oehkpvp_i6fljQ72Q9ADnVEveGf-Kknx-frlNThbb429W7_FH2dtWhn1SklqWaVObCFekk/s320/coca+cola+chapter+6.jpg" width="252" /></a><span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;">Consumers of the beverage industry have a wide variety of brands to choose from. However when thinking soda many people will choose coca-cola, what makes coca-cola the leading brand and an obvious brand to consider when an individual is in need of a soda is that coca-cola is out there, it arouses the stimulus of individuals. The stimulus can either be external stimuli which are the influence of advertisement, recommendations, or the look of the brand. The other stimulus aroused is internal and occurs with the realization of the feeling of thirst and the fact the costumer wants to quench it. </span></div><div class="MsoNormal"><span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;">In the cases were the stimulus is aroused coca-cola has an advantage over its competitors and can often sway consumer decision making in they’re direction. This is because coca-cola is available in many places and is known by different cultures, when thinking about the external stimuli aroused in an individual we can clearly understand coca-colas edge, wither through recommendations from friends and family, advertisement which is difficult to avoid and also the association of the brand with high quality. Through these methods coca-cola has become what people from different spectrums of society visualize when they think soda. </span></div><div class="MsoNormal"><span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;">Coca cola has made a name for itself throughout the past 150 years and continues pursuing new and old marketing techniques, coca-cola succeeds in retaining its “classic” past and also progressing into the future and remaining a part of people’s needs. The pursuit of active marketing brings coca-cola up to date with changes in consumer behavior. The company also promotes itself by cooperating with companies such as six flags, coca cola arouses youngsters especially those who belong to generation y or the twin’s generation to drink coke collect cans and they will gain entry into the amusement parks.</span></div>deutch4macys.comhttp://www.blogger.com/profile/18368108615261579364noreply@blogger.com0tag:blogger.com,1999:blog-4428755234092880578.post-82525738514121559422011-02-26T21:18:00.001-08:002011-02-26T21:36:24.278-08:005th chap.- Global marketing<div class="MsoNormal"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghyK88aRF1wGit6TQnihCztgMV-spLIttrjPMAO35MMAxJJ_pd7IR_bxCEzAHWh3dEmaj_oDj5bUMlA3tmKtMP28Bzmrw83Wf2QHJsKD0zOTLRQ650AU56qeqCHRmRZG9LPSmPAdNj3Xw/s1600/Coca-Cola-Global.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghyK88aRF1wGit6TQnihCztgMV-spLIttrjPMAO35MMAxJJ_pd7IR_bxCEzAHWh3dEmaj_oDj5bUMlA3tmKtMP28Bzmrw83Wf2QHJsKD0zOTLRQ650AU56qeqCHRmRZG9LPSmPAdNj3Xw/s200/Coca-Cola-Global.jpg" width="200" /></a></div><br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9dKu3RJNLooEy-8MPdkxx1D5jO6FaczSymdWPBKnCEI2fm_eEeJ7qGWTpyll3bDvB_TV0U7Mkmuo3QAv7qyzTV6IuQdhKi0X303S_k5b2W9c84kPzBlpDT10Db0kK0Q8pjBCtuCyj2L4/s1600/coca-cola_in_Chinese.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="178" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9dKu3RJNLooEy-8MPdkxx1D5jO6FaczSymdWPBKnCEI2fm_eEeJ7qGWTpyll3bDvB_TV0U7Mkmuo3QAv7qyzTV6IuQdhKi0X303S_k5b2W9c84kPzBlpDT10Db0kK0Q8pjBCtuCyj2L4/s200/coca-cola_in_Chinese.jpg" width="200" /></a>Coca cola is the best global brand on the planet; the company offers its beverages in over 200 countries, serves approximately 1.6 billion servings daily, and employs over 700,000 people around the world. Coca-cola franchises and supplies the concentrate syrup to the owners of the factories around the world. Because coca-cola has factories in so many countries which means they also have employees from all of those countries the company becomes part of a diverse range of cultures and societies, while playing a role and being known in small agricultural communities and also in large urban societies coca-cola aims to bring people together under various slogans such as “Whoever you are, whatever you do, wherever you may be, when you think of refreshment, think of ice cold Coca-Cola”.</div><div class="MsoNormal"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg6QJ5184bH83VG4TFw_z8djVVyyg36mWPGkeBtiaBqBMzdzcyJX7iwg8J0kTgGJQ3gudEaePArwMrFsqO5i8PFl1WAQHXFU5SHVURlFp892k0BFzye9Q51G7u1TtvD8wSghSGFNyloB4c/s1600/china-beijing-olympic-sponsor-coke-coca-cola-2008.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="150" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg6QJ5184bH83VG4TFw_z8djVVyyg36mWPGkeBtiaBqBMzdzcyJX7iwg8J0kTgGJQ3gudEaePArwMrFsqO5i8PFl1WAQHXFU5SHVURlFp892k0BFzye9Q51G7u1TtvD8wSghSGFNyloB4c/s200/china-beijing-olympic-sponsor-coke-coca-cola-2008.jpg" width="200" /></a>Coca-cola sponsors global events; the last FIFA world cup which took place in South Africa was sponsored by coca-cola, regardless of the regular importance of a world cup which a large gathering of nations, the last world cup was the first to ever take place on the continent of Africa, the significance of this for a company is amazing because coca-cola is there when history is being made, during the cup coca-cola along with the musician K’Naan created a remix to one of his songs and they called it the “celebration mix” which was the soundtrack for the tournament and even ranked among the top 10 in many music charts around the world. Since 1928 coca-cola is also a partner of the Olympic Games and shares the values of the Olympics. Even the last Olympics in china were heavily sponsored by coke. The markets of coca-cola in Asia and especially in China And India which are the largest and most densely populated countries in the world is huge, coca-cola was the first American company to distribute in china after the country opened to foreign companies. Coca-cola works with the Red Cross and their international branch as well, the company continues donating and aiding in disaster response, Coca-cola helps raise public awareness to disasters happening around the world, last year after the earthquake in Haiti coke helped with generous donations and also in campaigns on television. </div><div class="MsoNormal">Although coca-cola provides many of the same brands globally only the top three products are standardized (coke,diet coke, sprite) the rest of their products are meant to suit specific cultures and societies, advertising also has some minor changes among the same brand in different countries, Cola-zero for example is sold as a low calorie drink in the U.S but in Europe it is advertised as a soft drink with no sugar, diet cola as we know it is known as cola light in Spain. </div>deutch4macys.comhttp://www.blogger.com/profile/18368108615261579364noreply@blogger.com0tag:blogger.com,1999:blog-4428755234092880578.post-10095490402128096222011-02-25T18:13:00.000-08:002011-02-25T18:16:19.825-08:00continuation to chapter 4- target market<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh2YlbQHgiEyqKaMNcgl8wEebm9SopmOk5wy_EZ8oLjcKIPR13exh6EDPDrSaWhTpd7cmgLhwLPMtOkkNcrvKdUbrR33iilvj9ybfuqKukzjuB6IDMiYTKYDB4hzaouZzzu97xpQ909upE/s1600/coke-zero-evan-hecox.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="211" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh2YlbQHgiEyqKaMNcgl8wEebm9SopmOk5wy_EZ8oLjcKIPR13exh6EDPDrSaWhTpd7cmgLhwLPMtOkkNcrvKdUbrR33iilvj9ybfuqKukzjuB6IDMiYTKYDB4hzaouZzzu97xpQ909upE/s320/coke-zero-evan-hecox.jpg" width="320" /></a></div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEheP476vzmVbTQEswcBzO_zof4w1fnSjaLtsMjC2EjnhJGIwocj9ZP8S4YB5bMPTqqGE-cKotLYEmLgNsIxhC6P5GcVFvaUcyYrB9O656LKVUvaLVG8MwEMYMkmS9Sie-9OkrBNlEL6DNw/s1600/coca_cola_zero.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="127" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEheP476vzmVbTQEswcBzO_zof4w1fnSjaLtsMjC2EjnhJGIwocj9ZP8S4YB5bMPTqqGE-cKotLYEmLgNsIxhC6P5GcVFvaUcyYrB9O656LKVUvaLVG8MwEMYMkmS9Sie-9OkrBNlEL6DNw/s200/coca_cola_zero.jpg" width="200" /></a>As stated previously coca cola targets a very wide market and there are products available for different genders ages and classes, however different products are meant to target different markets which will potentially be more attracted to specific items, cola-zero is an example of a relatively new product introduced by coke around the globe starting 2004, cola-zero targets mostly males who belong to generation Y,this is because the concept of a soft drink that has less calories appeals to young adult males whom are interested in their appearance and are intimidated by diet cola because it is considered a feminine drink. Coke found the formula of offering a low calorie drink to men and it came in the form of cola-zero.the black and red colors used on the cola zero bottle along with the fact that the product has sponsored countless Nascar races and played a role in advertisements for "quantum of solace" the latest James bond film clearly indicate that men are the main target for the product.deutch4macys.comhttp://www.blogger.com/profile/18368108615261579364noreply@blogger.com0tag:blogger.com,1999:blog-4428755234092880578.post-53601744703221274772011-02-21T11:31:00.000-08:002011-02-21T12:12:54.056-08:00Week 4- Marketing Environment<div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPa6KHCg-EuN1ifYdkZDAejQXA2JAdGvhOoTjEv8WFtU2ZEMSAM8Oh66O4k-aI5cQhiqW6AaIxTdvIUZDre2mJ9AmldEAwiYxy-mbXomuX10gP6esCpdpMmielQx2VfViJqJ5pPqvqKso/s1600/coca+cola+africa.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPa6KHCg-EuN1ifYdkZDAejQXA2JAdGvhOoTjEv8WFtU2ZEMSAM8Oh66O4k-aI5cQhiqW6AaIxTdvIUZDre2mJ9AmldEAwiYxy-mbXomuX10gP6esCpdpMmielQx2VfViJqJ5pPqvqKso/s1600/coca+cola+africa.gif" /></a></div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg61akEBQD7iNRrv-xNi_nXRswEMuyfs9EGJ1dW5-LegNu4sh0fTBSIHyMRO3is2KgutxK6Vf64jIbpsSpEY4-P6HkdOE0RNIpZ3hS4oM711hECdSjK3xuhO-JR49AkXbkbAK5Fw3rlxkI/s1600/Africa-Coca-Cola-2010-10-5.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="133" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg61akEBQD7iNRrv-xNi_nXRswEMuyfs9EGJ1dW5-LegNu4sh0fTBSIHyMRO3is2KgutxK6Vf64jIbpsSpEY4-P6HkdOE0RNIpZ3hS4oM711hECdSjK3xuhO-JR49AkXbkbAK5Fw3rlxkI/s200/Africa-Coca-Cola-2010-10-5.jpg" width="200" /></a>Coca Cola is a global company that has been active since 1886. Throughout the years the company has witnessed many changes in society and had to adept to changes in pepole's needs, attitudes and different financial situations.<br />
By puting an emphasis on brilliant marketing, Coca Cola created a wide and diverse target audience all over the world.<br />
The company's market is devided in two, the retailers ans the consumers. For their retail market such as restaurants, convenience stores and hotels, Coca Cola market from the largest compenies such as Walmart to a small super market in a third world country.<br />
For their consumers market the company examines society in four different aspects.<br />
<b>Demographic Factors-</b><br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjE_DRsxcDq7xo-6l_NJRb4xGUCVQ-HfROqzXtTOAq_k9KIKGNDcfYy9ltCSvp_gEZGdrqT19ZuZ7ZqLaiqc3sAdZUIbRmMsxy2Ap98YBQEp_QI7Y7IsJHSb3oYnEza6H8KKWCONXSVAro/s1600/cocacola+old+man.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjE_DRsxcDq7xo-6l_NJRb4xGUCVQ-HfROqzXtTOAq_k9KIKGNDcfYy9ltCSvp_gEZGdrqT19ZuZ7ZqLaiqc3sAdZUIbRmMsxy2Ap98YBQEp_QI7Y7IsJHSb3oYnEza6H8KKWCONXSVAro/s200/cocacola+old+man.jpg" width="149" /></a></div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_aZUizSxP0EkcTKAO2EZLhzBNX-vSWUtWrBVgbWKjesKKOpoP6vgolElx1YyIQ4NScPs3kRRlR9aDiAyjDY9lXCZy3cvfTn1_qzkQwMCCWZcku61J1dJt6vRv5BM-o9033dJpZODg62I/s1600/cocacola+kids.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_aZUizSxP0EkcTKAO2EZLhzBNX-vSWUtWrBVgbWKjesKKOpoP6vgolElx1YyIQ4NScPs3kRRlR9aDiAyjDY9lXCZy3cvfTn1_qzkQwMCCWZcku61J1dJt6vRv5BM-o9033dJpZODg62I/s200/cocacola+kids.jpg" width="150" /></a><span style="color: #cc0000;">Age-</span> Coca Cola targets all ages. For youngsters Coke is considers a cool drink that everybody loves. For adults Coke is a classic drink which they grew up drinking, provides a familiar taste from the past.<br />
<span style="color: #cc0000;">Income-</span> Coca Cola's products are not introduced to a specific class. Its affordable and inexpensive. Their products are suited to everybody, from a teenager with no income to a rich successful business man.<br />
<span style="color: #cc0000;">Ethnicity-</span> People from different cultural backgrounds are aware of Coca Cola's products, and even pair them with their traditional food. For example, from the country I come from, Israel, the most traditional food, Hummus, is very popular to be eaten while drinking Coke.<br />
<span style="color: #cc0000;">Location-</span> Where there are people there is Coca Cola. Some might think the saying is exaggeration, however, according to a show i watched on CNBC and other related articles, it is well known that even in the most remote, undeveloped villages anywhere in the seven continents Coca Cola can be found.deutch4macys.comhttp://www.blogger.com/profile/18368108615261579364noreply@blogger.com7tag:blogger.com,1999:blog-4428755234092880578.post-45676803467484911442011-02-11T16:06:00.000-08:002011-02-11T17:33:48.996-08:00Week 3- Ethics and Social Responsibility<div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNhN7Z3wHMgVpdVpYZ_Pa4XzFAtS31VHAZiER6L-Gm4Bujfq1oPwKRAOs6ue53GHko_nzFlEaoy9gkn31a_dcJRhTFgWcdD8t5jDeYDzHlxEdARgdQGmtYY4Ld6ebnKr2X6RatuDFYStc/s1600/cocacola+green.jpg" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" h5="true" height="187" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNhN7Z3wHMgVpdVpYZ_Pa4XzFAtS31VHAZiER6L-Gm4Bujfq1oPwKRAOs6ue53GHko_nzFlEaoy9gkn31a_dcJRhTFgWcdD8t5jDeYDzHlxEdARgdQGmtYY4Ld6ebnKr2X6RatuDFYStc/s200/cocacola+green.jpg" width="200" /></a></div><strong>Coca Cola goes green</strong><br />
As one of the largest companies in the world Coca Cola feels it has a social and environmental responsibility to lead the way to a greener and more sustainable world.<br />
Coca Cola is the first company to commercialize bottles made from recycled plastic. In North America alone,the company manages 30 recycling centers which have reached 200 million pounds of recycables and aspires to reach over 500 million pounds by the end of the year.<br />
Coca Cola views used packaging materials as valuable resources for future use. As part of the company's efforts to make a change it encorages their customers to recycle.<br />
Currently Coca Cola is working on manufacturing a new eco-friendly bottle that is 100% recycable.deutch4macys.comhttp://www.blogger.com/profile/18368108615261579364noreply@blogger.com0tag:blogger.com,1999:blog-4428755234092880578.post-31735013757844369182011-02-11T14:54:00.000-08:002011-02-11T15:15:57.950-08:00In addition to week 2- Coca Cola "Free Style"<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEide92VAY3KBih7RcLS8SIRLb8smZ-pcinIw8-93HN1KEhRqpGC0b4-qUuNjc_mS90pAVLYbLFzekRwPNjsK_My5M-S4B2es0HBlMNDcyT1un1Br5Fqp_5pj4IPMtOpD_eW-cDA4uX7j1U/s1600/cocacola3.jpg" imageanchor="1" style="cssfloat: right; margin-left: 1em; margin-right: 1em;"><img border="0" h5="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEide92VAY3KBih7RcLS8SIRLb8smZ-pcinIw8-93HN1KEhRqpGC0b4-qUuNjc_mS90pAVLYbLFzekRwPNjsK_My5M-S4B2es0HBlMNDcyT1un1Br5Fqp_5pj4IPMtOpD_eW-cDA4uX7j1U/s1600/cocacola3.jpg" /></a></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">Coca Cola has developed a new soda machine that is being tested in California and Atlanta. This futuristic looking soda fountin provides the abillity to dispense more than 106 different drinks flavors. The machine will let custome<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihVQtY-zy3iMhdgzuEr3PmtRv3mKHEWjtxDUX0w_JzxQem0n0LLheOGgvKVg_kaqUXgwX1NgyReJtIwbubrtYvNTMJ6sCySq_GmLWH-hXFVaWCrf2zI6IHapA4Ban4E8ycn-aI3XgCulE/s1600/cocacola2.jpg" imageanchor="1" style="clear: left; cssfloat: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" h5="true" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihVQtY-zy3iMhdgzuEr3PmtRv3mKHEWjtxDUX0w_JzxQem0n0LLheOGgvKVg_kaqUXgwX1NgyReJtIwbubrtYvNTMJ6sCySq_GmLWH-hXFVaWCrf2zI6IHapA4Ban4E8ycn-aI3XgCulE/s320/cocacola2.jpg" width="320" /></a>rs choose their drink based on brand, calorie countain or caffeine level. The new product has an easily accessible touch screen which allows us to make our choices. Forget regular and diet, Coca Cola introducing "The ultimate beverage experiance"customers are encouraged to create their own personal mixed drink.</div></div>deutch4macys.comhttp://www.blogger.com/profile/18368108615261579364noreply@blogger.com0tag:blogger.com,1999:blog-4428755234092880578.post-20723408128388849532011-02-07T17:49:00.000-08:002011-02-07T17:49:25.733-08:00Strategic planningThe Coca Cola company welcomes the addition of Minute Maid Pulpy to its roster of brands that have achieved global retail sales of more than $1 billion.<br />
Minute maid Pulpy marks the first time that a brand of Coca Cola company has reached a great success. As part of Coca Cola's company strategic plan, the brand is poised for further global expansion in 2011.<br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhNOS4-aWRsqk2G965EmnB41ubxqa07SOR4UFcs2VN1Z3jX_5kNThbb9HKcu91fTJosW4eNoIBrtt-UqWbblzIofd7zI9eUO5cbh1UuRqhn0UlhhMzoTC0c8ZfXGSTaNzV27M_QW6yuofQ/s1600/kent_pulpy.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhNOS4-aWRsqk2G965EmnB41ubxqa07SOR4UFcs2VN1Z3jX_5kNThbb9HKcu91fTJosW4eNoIBrtt-UqWbblzIofd7zI9eUO5cbh1UuRqhn0UlhhMzoTC0c8ZfXGSTaNzV27M_QW6yuofQ/s1600/kent_pulpy.jpg" /></a></div>deutch4macys.comhttp://www.blogger.com/profile/18368108615261579364noreply@blogger.com1tag:blogger.com,1999:blog-4428755234092880578.post-17440541719488656232011-02-07T16:24:00.000-08:002011-02-07T16:24:11.727-08:00(inHD) Coke Dragon Super Bowl Commercial XLV Coca Cola 2011<iframe src="http://www.youtube.com/embed/Uaz5R7HjHA8?fs=1" allowfullscreen="" frameborder="0" height="295" width="480"></iframe>deutch4macys.comhttp://www.blogger.com/profile/18368108615261579364noreply@blogger.com0tag:blogger.com,1999:blog-4428755234092880578.post-57369790270694286202011-02-07T12:32:00.000-08:002011-02-21T11:38:33.761-08:00Super bowl 2011<div style="text-align: justify;">"Coca-Cola never runs out of good commercial. After showing happiness, friendliness, and comradeship last year with the Simpsons, they created a 30-second <span class="IL_AD" id="IL_AD5">animated</span> commercial which shows how Coca-Cola stops the war. The fire-breathing dragon turned out to be a “firework-breathing” dragon bringing peace to everyone and not war."</div>deutch4macys.comhttp://www.blogger.com/profile/18368108615261579364noreply@blogger.com0tag:blogger.com,1999:blog-4428755234092880578.post-10697397350667433912011-02-07T11:49:00.000-08:002011-02-13T18:55:31.237-08:00Brief company history<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgY0CIo1FrCVl8JPn7jjbg9ITPLJM6httMDt7jz1nTjPGBMusFoUb-pok35LIYqbMqOqZglSEsLwf4Q0H4hGdTsIVp4Hg5GcTxtHsKz4yE1AihiO4bs5uL7WO70rfOH__kwdZqoBJ0KMTU/s1600/cocacola+old.jpg" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" h5="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgY0CIo1FrCVl8JPn7jjbg9ITPLJM6httMDt7jz1nTjPGBMusFoUb-pok35LIYqbMqOqZglSEsLwf4Q0H4hGdTsIVp4Hg5GcTxtHsKz4yE1AihiO4bs5uL7WO70rfOH__kwdZqoBJ0KMTU/s1600/cocacola+old.jpg" /></a>The Coca Cola beverage invented by pharmacist John Stith Pemberton in 1886. The formula and brand was bought in 1889 by Asa Candler who incorporated the Coca Cola company in 1892. In 1916, the company began manufacturing its famous bottle, which remains signature shape of Coca Cola today. In 1928, Robert Woodruff, whom were the company's president at that time, led the expansion of Coca Cola overseas when introduced the Coca Cola to the Olympic games for the first time. In the 1960s the company decided to expand with new flavors- Fanta, Sprite and Fresca, In addition it acquired the Minute Maid company, adding an entirely new line of business juices to the company. The 1980s, a time of much change and innovation at the company. The introduction of Diet Coke, which become the top law-calorie drint in the world. The company's presence worldwide was growing rapidly and year after year Coca Cola found a home in more and more places in the world. As for today, Coca Cola has grown to be the world's most ubiquitous brand, with more than 1.4 billion beverage servings sold each day.</div>deutch4macys.comhttp://www.blogger.com/profile/18368108615261579364noreply@blogger.com12tag:blogger.com,1999:blog-4428755234092880578.post-12203976937460100912011-02-04T18:19:00.000-08:002011-02-13T18:57:03.061-08:00Mission statement<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">Coca Cola's desire is to refresh the world in body, mind and spirit. The company wish to continue built moments of optimism through their brands and actions and also to create value and make a difference. In 1886, Coca Cola brought refreshment to patrons of a small Atlanta pharmacy. Now well into its second century, the company goal is to provide magic every time someone drinks one of its more than 500 brands.</div><div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFNDExtwDcjT71-jTdjzCgMiBbmAGPTHncNHzgxFU3I2wVdy2H8s-VtmYZQBX9nqpOmkG-gVmz5igzQn4TYWLR3yVEvq8UjsCW8Q2EMq6GDHShqbxWA8Cs1nswAH3MJqOenArqN9yU6XM/s1600/logo+coca+cola.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" h5="true" height="70" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFNDExtwDcjT71-jTdjzCgMiBbmAGPTHncNHzgxFU3I2wVdy2H8s-VtmYZQBX9nqpOmkG-gVmz5igzQn4TYWLR3yVEvq8UjsCW8Q2EMq6GDHShqbxWA8Cs1nswAH3MJqOenArqN9yU6XM/s200/logo+coca+cola.jpg" width="200" /></a></div>deutch4macys.comhttp://www.blogger.com/profile/18368108615261579364noreply@blogger.com0tag:blogger.com,1999:blog-4428755234092880578.post-89745714501627959902011-02-04T17:58:00.000-08:002011-02-04T17:58:52.966-08:00After a long discussion in class i decided to change my company from Macy's to Coca Cola.deutch4macys.comhttp://www.blogger.com/profile/18368108615261579364noreply@blogger.com0tag:blogger.com,1999:blog-4428755234092880578.post-44728175959663632252011-02-02T22:18:00.000-08:002011-02-04T17:57:06.358-08:00Brief company historyA major American corporation. As a top company in the retail industry Macy's specialize as a chain of mid-range American department stores with products including clothing, footwear, bedding, furniture, jewelry, beauty products and house wares.<br />
<br />
No one would have guessed that the small, fancy dry goods store that opened on the corner of 14th Street and 6th Avenue in New York city in 1858 would grow to be the one of the largest department store in the world. At the age of 36 Mr. Rowland Hussey Macy's determination and ingenuity paid off. He adopted a red star as his symbol of success, dating back to his days as a sailor. First-day sales totaled 11.06$ but by the end of the first full year , sales grossed almost 90,000$. By 1877 R.H Macy & Co had become a full fledged department store occupying the ground space of 11 adjacent buildings.<br />
<br />
Macy's is known for several firsts that changed the retail industry. Macy's was the first retailer to promote a women to an executive position, making business history.Macy's was the first to introduce such products as the tea bag, the Idaho baked potato and colored bath towels. Macy's also was the first retailer to hold a New York City liquor license.<br />
<br />
In 1922 the company went public and began to open regional stores and take over competing retailers.<br />
<br />
The famous Macy's annual Thanksgiving Day parade started as a Christmas parade in 1924 which was organized by Macy's immigrant employees.<br />
<br />
During the years of the great depression and world war two, the corporation showed resilience and flexibility. It adapted to the times by implementing innovative retail firsts such as "pay when you can" credit policies.<br />
<br />
In its modern era Macy's is continuing to grow and purchase other retail stores. They are staying up to date and are initiating efforts to protect the environment by working with sustainable products and reaching their customers in new ways by launching social media programs. deutch4macys.comhttp://www.blogger.com/profile/18368108615261579364noreply@blogger.com0