Friday, February 11, 2011
Week 3- Ethics and Social Responsibility
As one of the largest companies in the world Coca Cola feels it has a social and environmental responsibility to lead the way to a greener and more sustainable world.
Coca Cola is the first company to commercialize bottles made from recycled plastic. In North America alone,the company manages 30 recycling centers which have reached 200 million pounds of recycables and aspires to reach over 500 million pounds by the end of the year.
Coca Cola views used packaging materials as valuable resources for future use. As part of the company's efforts to make a change it encorages their customers to recycle.
Currently Coca Cola is working on manufacturing a new eco-friendly bottle that is 100% recycable.